Freebies

In this handbook, you will learn how to:

• Write killer subject lines so that even the busiest of editors will open your message.

• Craft juicy pitches that actually get a reply.

• Connect with the busiest of journalists even when you're still new to the game.

In this guide, you will learn:

• What is a media kit and what they're used for.

• Why you need one regardless of the size of your company.

• What goes in a media kit and how to put it together.

• How to use your kit to get the media's attention.

Sequential steps to identify and further define your ideal customer. In this guide, you will learn how to:

• Create the psychographic and demographic profile for your customer

• Define where they hang out

• Create the plan on how to reach them