152. 5 Marketing Secrets You Need To Know With Emily Hirsh
Hey you wild women!
Staying ahead of the marketing curve is always a great advantage. Getting clear on your strategy to actually create the conversion?
That’s the tough part.
As small business owners, we often end up throwing spaghetti at the wall, hoping something will stick - until the overwhelm sets in, sending us back to the drawing board, or quitting altogether. As this week’s guest explains, “Avoid the spaghetti approach. Otherwise it’s a gamble like playing the lottery with your marketing.”
At the root of it, successful marketing takes more than a great offer presented in a webinar. In a buyer-hesitant market, it takes mastering messaging, constant refinement, and a fully cohesive strategy. As Emily Hirsh explains, it’s important to understand how long it realistically takes to do it well. Emily is a leading digital marketing strategist, young entrepreneur, and founder of Hirsh Marketing, one of the fastest growing digital marketing agencies with over $114 million (and counting!) in client revenue generated.
In this episode, we discuss the importance of defining your ideal customer, some clever strategies to help you stand out from the competition, and how to stay focused and motivated along the way. Plus, Emily shares her predictions on what we can expect to see in marketing in 2023!
In this episode, you will learn about:
How to strategically survive and thrive during a recession
The benefits of releasing unfiltered, transparent content
Marketing predictions for 2023
Sneaky marketing secrets for your small business
How to get clear on YOUR strategy and take action
Letting go of unrealistic marketing expectations
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