307. Personal Branding Mastery: Expert Secrets to Skyrocket Your Influence with Courtney Johnson
Time to boost your social media game.
Social media expert Courtney Johnson joins us for today’s conversation. She has over a decade of experience building and scaling social media departments at various companies. Courtney’s goal is creating human-centered social media content through value-driven brand strategies.
There are so many ways you can be successful on social media, from curating content to creating it—or both. But in order to be successful, you have to have the confidence to start. Courtney shares her tips for moving past the discomfort you feel about publishing on social media and honing your posting practice.
In this episode, you will learn about:
What a personal brand is and why people connect easier to them.
The value of your story and how it connects to your social media presence.
How you can make it easier for your clients to find you.
Where to start if you feel uncomfortable about creating content.
How often you should curate content and the opportunity it can bring.
Where the fear of being seen stems from and how to overcome it.
The type of content that performs the best and is promoted by the algorithm.
How being controversial online can actually boost your presence.
Why you don’t need a big following to find success on social.
A tip for tapping into your inner creator so you can express yourself more easily.
What it means to be a wild woman:
Going deep into what your soul wants and following through on it.
Mentions:
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