310. Becoming an Authority: What It Really Takes to Be Recognized as an Expert
It all starts with your personal brand.
Today we’re talking about how you can be seen as an expert in your industry. If you’re not focused on building your personal brand, you could be missing out on a ton of opportunities to grow your business. So, what’s the best approach? Remember that your priority is to be of service, and that includes engaging with your community.
It is also absolutely essential that you put out high quality content that provides value to your audience. If you’re not sure what to post, think about meeting the needs of your target audience by answering your most-asked questions.
In this episode, you will learn about:
Why building your personal brand is so important to your business.
How having a larger following gives you an edge (and when it matters most).
The thin line between being visible and overdoing your contribution on social media.
Why staying top-of-mind with your audience matters and how to do it.
What the visibility ladder is and how you can climb to the top.
Why you might be procrastinating or avoiding sharing content.
Simple steps to lay the foundation of looking like an expert.
How a commitment to growth and learning lends to your business authority.
Why you shouldn’t be afraid of losing followers when highlighting your expertise.
The most important thing you can do to build authority (even if it scares you a little bit).
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