160. How to Write and Use Creative Stories That Get Remembered and Shared with Marisa Corcoran
Hey you wild women!
Ready to discover what to say and how to say it to attract your dream clients?
Then it’s time to ditch traditional copy formulas and step into the creative zone. This week’s guest is here to teach us how.
Marisa Corcoran is a seasoned storyteller, copywriting genius, creator of The Copy Confidence Society and the wildly popular summit, The Copy Chat. Marisa is an expert at helping business owners engage their audience by infusing storytelling into their websites, sales pages, emails, and more.
Tune in to hear Marisa discuss her signature Story Stripdown process, the importance of sharing our “slice of life” moments, and tips for transforming dull copy into a must-read. Plus, how mundane, real-life scenarios inspire scroll-stopping subject lines!
In this episode, you will learn about:
How to “strip down” and reverse engineer any story
The power of storytelling in creating genuine connections
The 3 R’s of creative copywriting
How to incorporate sensory details to create better stories
2 simple questions to connect the story to the takeaway
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