180. Marketing Your Business with Beyonce Level Confidence with Laura Higgins
“Know your magic. Know the thing that makes you a bit of a unicorn. Amplify that.” - Laura Higgins
Today’s guest is the incredible Laura Higgins, a marketing expert & coach for creative service providers looking to skyrocket their businesses without sacrificing their freedom. Laura is on a mission to help entrepreneurs attract their dream clients, earn more money and have fun doing it.
We chat on all things rebranding, long-game marketing, and turning leads into not just customers but raving fans. Laura guides us through strategies to boost your online presence and effectively sell your creative business—all while showing up with Beyonce level confidence.
In this episode, you will learn about:
Laura’s signature offer My Marketing Playbook
When to know it’s the right time to rebrand
The power of personal branding
Frameworks for your customer & sales journey
Why you should resist the urge to “go viral” (and what to do instead)
What it means to be a wild woman:
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