205. How to Build Authority
Hey you wild women!
Building your brand by boosting your authority will help you find greater success in your business, especially if you’re pitching your business for PR. The companies you want to work with will Google your name and check out your social media profiles to find out if you’re the real deal.
There are a few different ways you can build your authority, which are discussed throughout this episode. Building authority can take an investment of your time, energy, and money, but ultimately, it’s very powerful in opening doors and helping you build your business.
In this episode, you will learn about:
What to remember to do when marketing your business.
Why putting yourself out there is crucial for a successful PR strategy.
The metrics that matter more than follower count.
A sign that you actually know your audience.
How niching down your content promotes your success.
A reminder that your ideas aren’t new, and why it doesn’t matter.
Where the greatness of your business truly shines and how to embrace it.
How creating a content calendar supports building your authority.
Why you should separate your content planning from your content execution.
The ABC method of building authority and how you can use it.
How discovering unique angles on your unique story can enhance your pitch.
How to know your pitch isn’t working and the simple solution for it.
Which moments are most important for you to show up for in your business.
The biggest lessons you can take away from long-term pitching experience.
How openness and vulnerability can solidify your authority to your audience.
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