210. Top SEO Tips for Small Businesses with Abbey Oslin

Oct 17

Hey you wild women!

Ready to learn the secrets of organically growing your website traffic? Abbey Oslin, the co-founder of Duo Collective, is our guest in today’s episode. Abbey specializes in implementing authentically-driven SEO strategies that help drive traffic and sales.

SEO can seem intimidating, but it doesn’t have to be. By using the right tools and putting yourself in the shoes of your audience, you can drive more traffic to your website. In this episode, you’ll learn more the benefits for SEO, how to create strong keyword lists, and basic SEO tips that you can start applying right away.

In this episode, you will learn about:

Why people find SEO intimidating and what it actually stands for.
Why SEO tends to create higher engagement than other marketing strategies.
How optimized blogs promote increased traffic to your site for years.
What a backlink is and how it works.
How your domain authority influences your ranking on Google and why it matters.
The benefits of becoming “trustworthy” in the eyes of a search engine.
How Google Analytics can help you gain insights on your web traffic.
Expectations of SEO versus what SEO actually does.
How thinking like your audience helps you build better keyword lists.
Cost-effective SEO tools that can help you find high-quality, valid keywords.
Why you shouldn’t get hung up on technical SEO, and should focus on sounding like a person.
The most advantageous places to use your keywords.
Why knowing what makes your content unique matters and where to emphasize it.
How Instagram has integrated SEO and the difference it makes for search.
Why updating your old content is just as important as creating new content.