224. The Most Important Skill to Have as a Women in Tech with Heather Udo

Dec 5

Hey you wild women!

On this episode of Into the Wild we’re welcoming Heather Udo, the CEO of Shoppable. Shoppable is an e-commerce infrastructure that helps brands, retailers, and creators power innovative experiences from anywhere. She holds three US patents for technology, and through her career she has accumulated some very impressive accolades in the tech industry.

Once Heather had an experience that helped her identify a gap in technology, she never looked back. She created Shoppable to bring the technology consumers and sellers needed to connect more efficiently. Today we’ll hear all about her experiences as a woman in tech.

In this episode, you will learn about:

When Heather started Shoppable and how she became passionate about tech.
The unique way Heather says she got her “MBA.”
How the idea for Shoppable came about and where she started.
The “aha moment” that helped Heather identify a gap in the industry.
Who typically uses Shoppable and how they primarily support their clients.
The one thing Heather can’t do in tech, along with her strengths in the space.
The biggest challenges she initially faced as a woman in tech.
Shifts for women in technology and how the industry has changed.
Heather’s unique experiences in fundraising and why these experiences happened.
The most important skill to have as a woman in the tech space.
What Heather fell back on to get through the most difficult moments with Shoppable.
The impact of maintaining clear goals and referencing back to them daily.
The rule she sets for herself on bad days to stay productive.
The ways that being a woman in tech has been an advantage.
How Heather’s perspective on buying behaviour actually helps her business.
Her advice for women in the tech space and why perseverance is key.