249. The Reality of How to "Be Seen as an Expert"

Feb 29

Hey you wild women!

How can you help yourself be seen as an expert in your space? If you aren’t investing in your personal brand, it will be difficult to get featured in the media or to be invited as a guest on podcasts and stages. Having a strong online presence usually means you have the ability to bring more interest and eyeballs to the feature or event.

Sharing content that highlights you as a credible source helps you create an engaged audience, and it will also make pitching yourself that much more effective. It’s also important to focus on staying active on the platform (or platforms) that really work for you.

In this episode, you will learn about:

The journalist and coach we have on retainer and why.
How to give yourself an edge when it comes to being chosen for a feature.
Why you shouldn’t be afraid of constant exposure and putting yourself out there.
What you absolutely must do to set your foundation as an expert.
The kind of messaging your website needs to have and why it’s important.
Why even the greatest people hesitate to stay visible and share content.
What you should include in your media kit.
How to know if you’re ready for prime time, and what to do if you’re not.
The big mistake you might not know you’re making when you’re pitching.
Tips for sharing super valuable content more easily.
Ways you can meet your 5 points of contact every day while avoiding email burnout.
When it makes sense to leverage multiple platforms and when it doesn’t.
What staying up to date on the latest trends in your industry says about you.
Why it’s okay to sound like you’re selling when creating content.
The most important thing you can do to be seen as an expert.