263. Authority Building Strategies to Getting Noticed in a Crowded Market
How can you build authority and use it to get noticed in a crowded market?
If you reflect on what authority actually is, a couple of specific people probably come to mind; people who confidently own the space they’re in. That’s what authority really looks like. It’s about setting the standard for whatever you do in your industry.
In this episode you’ll learn six quick tips for building authority in your business. It takes time and energy to become a sought-out expert in your space, but it’s worth it for all it does for your business.
In this episode, you will learn about:
Why people give up too quickly when it comes to building authority.
The benefits your business will see from putting yourself out there.
How talking about what you stand for will attract people by default.
How building a brand identity changes how you show up on social media.
What your brand identity should reflect and why it matters.
Which platforms you should be using (and not using) for growth.
What it means to leverage social proof to help people know, like, and trust you.
Why you can and should reuse the social content you’ve already posted.
Tips for successfully networking by using direct messages.
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