297. Branding Secrets That'll Make Your Business Stand Out with Bijal Patel
Is it time to update your branding?
Our guest today is world-class perception engineer and founder of LAUNCH, Bijal Patel. Through LAUNCH, her business and brand strategy coaching company, Bijal helps her clients scale to their next level of success. More than that, she helps them see the impact that personal branding can have on their business and redefine what success looks like to them.
Your branding is so much more than a logo—it’s a major part of your business identity. Your branding, if done well, will reflect your business on a deeper level, including your greater goals and your values.
In this episode, you will learn about:
Who Bijal’s main clients are and what they’re driven by.
Why color psychology doesn’t really work, and what actually does.
What influences trends and how you can tell that a shift is coming.
Why rebranding your business matters and how to know it’s time.
The difference between art and design when it comes to branding.
Tips for creating branding that stands out but still feels true to your business.
How to know it’s the right time to invest more deeply in your branding.
Where to start if you’re bootstrapping your visual identity.
An idea for involving your audience in your branding journey.
How to impact your business just by owning who you are.
What it means to be a wild woman:
Being unapologetic in who you are and enthusiastic about who you’ll become.
Mentions:
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