302. How to Hack the Headlines with These Easy PR Tips

 
 

You don’t even need to hire anyone—you just need a system.

Today I’m sharing my easy PR strategies for getting your name in the headlines. Before I entered the world of PR, I had not pitched the media a day in my life. Over the last 13 years in this industry, I’ve learned a lot—so I know how you can make the headlines without hiring a fancy PR firm. You simply need the right system and to stick to it consistently.

In this episode, I’ll let you in on the things you can start doing right away to set yourself up for success when connecting with journalists and other professionals in the media. By making yourself look compelling and authentic, you can land the coverage you want for your business.

In this episode, you will learn about:

  • Why you don’t need a fancy PR firm to help you make headlines.

  • How I know these tips really work (and will make you money).

  • The importance in crafting a compelling story angle.

  • How far ahead you need to plan your PR strategy.

  • The secret to making the media care about your story.

  • How to write an amazing subject line that journalists will actually want to open.

  • How creating a media kit can help you land features much easier.

  • Why authentic social media growth matters in PR, and how to nail it.

  • The best tools to use to help you build your strategy.

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Transcript for episode 302

 
 
 
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303. How Community and Connection Empower Female Entrepreneurs with Monica Boudreau

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301. Debunking Gut Myths and How to Thrive (Even With Carbs!) With Phoebe Lapine