#4: How (and why) Copy Converts with Abbey Woodcock
Freedom doesn't mean a life free of constraints. Systems are not the opposite of creativity. Freedom means that you have systems in place that allow you to get done what needs to get done and have the time and resources to live the life you want. ~Abbey Woodcock
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Abbey Woodcock has been a direct response copywriter since 7th grade when she wrote a 30-page sales letter asking her crush to the dance. Since then, she’s converted better… writing sales pages and emails you’ve probably read from some of the biggest names online.
Now, she teaches the business side of creative freelancing including setting up systems to grow a freelancing business and building out an in-house content team that seamlessly “gets” your voice.
She’s also a chainsaw instructor and mom to two awesome kiddos in Upstate NY.
In today’s episode, we’ll cover:
• 4:05 Her biggest pain point, not knowing I could do it on my own
• 4:20 Explains that where you look is what you find
• 4:57 Also look to where you want to go
• 5:20 “Not everything is a revenue event, but everything is a relationship event.” - Brian Kurtz
• 6:00 Don’t think about the revenue that potentially comes from your network, think about the
relationships
• 6:40 Biggest mistake in launching a live event
• 13:30 We have so much to offer the world than just raising children
• 15:44 Equal opportunities for women means that we have to contribute in our own way
• 17:25 Women can do anything!
• 20:50 Finding your passion
• 21:30 Interviewed an NYC state governor with my kid on my side
• 23:00 Girl power! (Emergency doctor taking calls with a baby on her back.)
• 26:10 Copywriting is important from day #1
• 27:50 Copy that’s done well doesn’t feel like copy, it’s a conversation
• 29:35 Wherever you’re showing up in your business, you want that voice to be consistent
• 31:00 It’s ALL about your voice
• 31:20 Common myths in copywriting
• 31:30 Myth: if your product is amazing, you don’t need copy. You still have to persuade
• 32:30 It’s an obligation to have good persuasion if your product is amazing
• 36:50 Curiosity in email
• 37:50 The better you get at something the more imposter syndrome you will have (Dunning
Kruger)
• 38:05 Imposter syndrome is a sign that you’re being ethical in your business
• 38:50 The more you learn about a topic the more you realize you don’t know
You won’t want to miss this episode. Tune in now!
And don’t forget to SUBSCRIBE!
What it means to be a WILD woman
Someone who has the courage to follow her ambitions regardless of being a wife and a mom, aside from all the societal pressures. ~ Abbey Woodcock Click To Tweet
Resources:
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Recommended creative assets: Create logos, find killer fonts and imagery on Creative Market.
Need help with sales forecasting? Try LivePlan.
Grow your email list with cool prompts and popups: Use Privy.
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