#50. How To Be Your Own COO with Ashley Hogrebe

Dec. 27

SUBSCRIBE: iTunes | Stitcher | Spotify | Download | Duration: 42:35

“If you don't take your operations seriously to help support those big CEO dreams, you're going to end up burned out and overwhelmed.”
- Ashley Hogrebe

Hey you wild women!

Joining me on today’s episode is Ashley Hogrebe, Founder and Systems Strategist of Do the Damn Thing. She helps feminist creative business owners spend more time in their zone of genius and going after their goals, and less time struggling with tech.

Originally from Washington State and now based in Los Angeles, Ashley has had a wild career path. She has been touring manager for a rock band, Director of Logistics and Operations for a summer camp for adults, and most recently the Operations Manager of a multi-million-dollar online course business. While her career path has been varied, they all have one thing in common: creating systems and processes in the midst of chaos.

When she started her own business, Ashley thought implementing the systems and processes would be easy. She was wrong. Suffering from analysis paralysis, Ashley realized she needed to act as the visionary and the operator of her business. By implementing and streamlining the little things, she was able to successfully launch Do the Damn Thing in 2020.

In this episode you will learn about:

Why Ashley’s favourite quote is “done is better than perfect”
How Ashley overcame her biggest pain point of believing she was not able to make her business a full-time job
Why no investment is a bad investment, even if you don’t get what you want from it
How knowing your personality type can help you make better business decisions
Overcoming imposter syndrome and learning to charge for your worth
How the Me Too movement led to the creation of Do the Damn Thing
What’s the difference between a CEO and a COO? How can you be both as a team of one?
Why the COO side of things is often shelved by creatives
How Ashley helps teams of one scale up their business with strong SOPs
How personality tests can help you determine what systems will work for you
Eliminating the shame in your systems
Overcoming the belief that you don’t have the personality type to run a successful and organized business
How to make systems work for you
Knowing when a system isn’t working so that you can switch it up
Must-have tools for online business owners
Operations tips to get more organized in your business

What it means to be a wild woman:

“The opposite of wild is tamed, and we live in a society where patriarchy and white supremacy do everything in their power to tame, AKA oppress, marginalized people. Especially black women and people of color. When the world isn’t built for marginalized genders to be wild, it can be liberating to reclaim that word. To show it fully and use it as fuel.”
-Ashley Hogrebe

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