#72. How To Cut Through The Noise and Launch Products and Services That Really Matter with Jessica Korthuis

May 30

SUBSCRIBE: iTunes | Stitcher | Spotify | Download | Duration: 46:05

"When women have the opportunity to create meaningful businesses, communities thrive and the world just simply works better."
- Jessica Korthuis

Hey you wild women!

My next guest is the Founder and CEO of Sohuis, an educational platform and digital membership community that provides marketing and branding educational resources to help early-stage female founders grow and market their businesses.

Jessica Korthuis is a powerhouse brand strategist and recognized senior marketing professional, and in her tenure, she has worked alongside many incredible brands including: Red Bull, TedxWomen, Girls Who Code, Stanford University, Bloomingdale’s, and Florida Institute of Technology. Jessica is a 40 Under 40 Honoree, a “Women Who Mean Business” Honoree, and was most recently listed as a “Women to Watch in 2019 and Beyond” by the nationally-accredited publication, Bizwomen.

She has been featured all over the place and has welcomed over 300 women through her companies programs, membership model, and proudly contributes 10% of its educational and membership revenue to organizations that work to rehabilitate and rescue endangered African Elephants.

In this episode you will learn about:

Jessica’s background
What inspired Jessica to start Sohuis
What Sohuis is all about and who they serve
Why elephants are so important to the brand
Some of the most common mistakes entrepreneurs make when starting their business
The importance of idea validation
How to validate your idea
The importance of product validation
Why you need to know your ideal customer
How to do the ideal customer research
Why niching down is so critical to success
Which marketing channels you should focus on
The value of ‘getting scrappy’
Why collaborations are so important to business growth
Mindset tricks to help you get through ‘failure’

What it means to be a WILD woman:

“Not having to apologize for wanting the things you want, no matter what those things are. Being brave and asking for the space that you need, and just being truthful about what your truth is and being confident and comfortable with that.”

-Jessica Korthuis

Public Shoutouts: