#74. The 3 Mistakes Businesses Make on Social Media with Katie Brinkley

Jun 13

SUBSCRIBE: iTunes | Stitcher | Spotify | Download | Duration: 34:43

“Mindset is everything as an entrepreneur and if you don’t have the right mindset, your business is not going to succeed.”
- Katie Brinkley

Hey you wild women!

My next guest is the owner and social media strategist at Next Step Social Communications, a social media agency based out of Littleton, Colorado. Katie Brinkley has been helping small businesses, real estate agents, construction companies, and homebuilders with their social media for over 17 years. She specializes in coaching entrepreneurs on how social media can be an incredible tool to help find new leads, build community, grow sales, and bring the social back to their social media.

In this episode you will learn about:

What Katie’s mission is
Why it’s so important to focus on your own social media journey and not anyone else’s
How treating yourself as your best client can help skyrocket your business
How a layoff at work and a pregnancy inspired her to start her own business
The steps she took to start her business
How cold outreach helped her find her first few clients
Establishing social proof and the role it plays when establishing your business
Knowing your ideal customer and where they are is key to starting your social strategy
Different audiences are on different channels and going all-in on that one platform
When you should be on every platform
The biggest mistake you can make with your social media
How to avoid ‘posting and ghosting’ and the role systems play in content creation
Why creating conversations and then replying is essential
How proactive engagement is a missed opportunity for many on social media
What social audio is and why it’s here to stay
How to get started and participate on Clubhouse
How Katie structures her work calendar to make time for family