#81. Navigating Gender Bias as a Female Entrepreneur with Aubrey Terrazas

Written By Renee Warren

SUBSCRIBE: iTunes | Stitcher | Spotify | Download | Duration: 43:08

“You have to hone in on who you are and embrace it because your strengths are there and if they are cached, then your business and your life can’t grow.”
- Aubrey Terrazas

Hey you wild women!

My next guest is an 18-year hospitality professional, Master Sommelier candidate, and e-commerce entrepreneur who co-founded the digital wine service, Palate Club. Beyond leading the international wine buying for the team, Aubrey used her experience of tasting 100s of wines each year to identify over 200 wine traits—the core data that Palate Club uses to expertly match wines to your taste.

Aubrey Terrazas is a wine educator and journalist that champions sustainability and up-and-coming regions for publications such as SommJournal and GuildSomm. Her ideas and disruption to the classic “wine club” model positioned her as one of America’s top sommeliers and wine entrepreneurs. Aubrey lives between Florida and Lyon, France where she frequents vineyards and is an avid runner.

In this episode you will learn about:

  • Where Aubrey is from

  • The best piece of business advice she has received

  • What her biggest business mistake has been

  • Why knowing your ideal customer is so key

  • The importance of finding the product/market fit first

  • Why she saw the market need for Palate Club

  • How Palate Club works

  • How gender bias affects her daily work 

  • How gender bias has evolved in her industry through the years

  • How gender diversity in her industry is addressed

  • The importance of her morning and evening routines

  • How the support from her relationships helps her stay grounded

  • Why boundaries are integral to running her business and personal life

What it means to be a WILD woman:

“Not sticking to the box of what we’re supposed to be doing, it’s about breaking away from authority and norms and discovering your potential.”

-Aubrey Terrazas

Public Shoutouts:

Resources:

 
 
 
 
Renee Warren
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#80. From Professor to CEO: Learn From a Female Tech Startup Founder with Dr. Lindsay Padilla