#10. PR Still Works! Here’s how to pitch your business with Crystal Richard
Fearlessly lose sight of the shore. If you stay on shore your whole life, you’ll never know what opportunities are out there. ~ Crystal Richard Click To Tweet
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Download | Duration: 46:17
Hey you wild lady!
Today, I am speaking with Crystal Richard, an award-winning entrepreneur and PR Siren behind Crystal Richard & Co., a global digital PR company helping small businesses, brands and entrepreneurs secure dreamy media coverage and attract a wave of raving fans and customers. From her cozy office on the coast of Atlantic Canada, Crystal helps clients from as far away as Australia secure media placements and bylines in leading online publications such as Forbes, the Globe and Mail, GQ, Business Insider, Entrepreneur, Inc., Chatelaine Magazine and more. Over her career as a publicist, she has brokered HGTV pilots, spoken about PR and entrepreneurship on several stages, and co-authored the book Get Covered: How to craft, pitch and tell your startup's story to get more customers.
In This Episode, You Will Learn About:
How to fearlessly lose sight of the shore. If you stay on the shore your whole life, you’ll never know what is out there. If you don’t take chances and focus on the horizon, you will never know what is out there
The best gift can be just diving in
Best advice: Get a good lawyer and get a good accountant. Don’t try to figure it out yourself
Don’t say yes to what you know what will be a bad client
If you don’t leave space open for good clients and customers, you won’t ever get them
You’re doing yourself more harm by saying yes to the wrong people
To be productive, you must block your time. Calendar blocking is the way to go
#SmartPRhabits PR takes time, so you need to create daily habits to do it successfully
The people that succeed at PR are in it for the long game
Send 1 pitch/day Monday through Thursday
Find new people to pitch every Friday
Spend 5 mins on Twitter every day, engaging with people you want to write about you
Twitter is where most journalists hangout
In order to get news, you need to create news
Public shoutouts:
Resources:
Website: crystalrichard.com
Book: Get Covered Book
Instagram: Crystal_Catherine
Facebook:Crystal Richard Co.
Twitter: Crystal C Richard
What it means to be a WILD woman:
Just go for it! Embrace your weirdness and don’t think about what other people will think. ~Crystal Richard
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