#119. Bankable Marketing Strategies to Boost Your Business with Tai Goodwin
SUBSCRIBE: iTunes | Stitcher | Spotify | Download| Duration: 39:17
Most people don’t need a shiny website or business cards, they need to know how to sell. - Tai Goodwin
Hey you wild woman!
Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like Leadpages.
In this episode you will learn about how:
How to hire for strategy and not for busy tasks
Why everybody is not for you
How marketing and dating are very similar
How Tai nurtured entrepreneurship in her daughter
The three bankable marketing strategies
Why (and how) to focus on one core channel to market your business
How if you need sales right now, what you need to do
How to hire a marketing genius
How your marketing needs to tell a story
Most people don’t need a shiny website, they need to know how to sell
How we have unrealistic expectations of marketing
Your team take their queues from you. So make sure you hire smart. - Tai Goodwin
What it means to be a wild woman:
To be unapologetic about how friggin brilliant I am.
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