144. How to Use Social Videos to Reach More Customers With Elise Darma
Hey you wild women!
I know, I know, I knowwww....you hate shooting videos.
Me too!
The thought of having to get all dolled up, create the speaking notes, find the trending audio and hashtags, shoot and re-shoot one bajillion takes, and tie it all together to hopefully publish a video that goes viral, or at least your mom views and likes - makes you wonder what more you could have done with your time.
All for what? The faith that it will make you famous and get you flooded with clients.
Here's to dreaming 🥂
Or not. As this week's guest explains, "Pick up your phone and film. It's never going to be perfect. If the information is good, people won't care about the production value," she is so right. I had a little Reel go viral (248k views) last fall, and while I didn't see a direct customer come from it, I did get more relevant and engaged followers. It also helped one prospect relate to me enough to be confident in hiring me (soooo it did garner me a sale!)
Videos are intimidating at first, but Elise Darma explains to us why they are important and how to get started. Elise Darma is a marketing coach who specializes in helping not-so-Insta-famous business people make actual revenue directly from social media. She's helped over 30,000 people grow their businesses, sell more programs, and build money-making brands. Elise has been featured for her expertise in Forbes, Entrepreneur, Digital Marketer, and Social Media Examiner.
In this episode, Elise and I discuss the why behind the importance of creating social video content and the how and highlight how she stays consistent with content creation and engagement.
In this episode, you will learn about:
Why social videos are important for your business
How to create social media videos for your small business
How to shoot viral social media videos
How to create a social media content calendar
How to create a social media video strategy
Why video is the #1 connection point for your brand
What it means to be a wild woman:
A woman who is fully in herself, in her body, and who isn’t worried about what other people are thinking. - Elise Darma
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Social Video Marketing Transcript
Renée: [00:00:00] Please welcome the incredibly talented Elise Darma.
Elise: [00:00:09] Thanks, Renee. I'm excited to be here.
Renée: [00:00:11] Yeah, we were just figuring out kind of the connection point of how we first heard about each other. And it was, gosh, ten years ago, probably.
Elise: [00:00:21] I think so, because I worked in the tech space in Toronto before I started my business starting in 2010, and I knew of Dan Martell. I must have met him or yourself at tech events and have followed followed you guys since then. So here we are.
Renée: [00:00:37] What company were you working at?
Elise: [00:00:39] I worked for the university, Ryerson University, which has since been renamed, but they had a incubator for tech startups in the university. And I think Dan was an advisor or an investor or something along those lines. And so I worked on the marketing team for the incubator, and that's how I got my first client and was able to branch out and start my own agency after that.
Renée: [00:01:01] Amazing. So when did you start the agency?
Elise: [00:01:05] Good question. I got my first client in 2013 and then I quit mid 2014. That's when I started my agency full time and just flew to Bali soon after that and lived out my digital nomad dreams because that was my whole, my whole intention behind it.
Renée: [00:01:22] Yeah, and you're not even in Canada right now, so you're sort of living the dream.
Elise: [00:01:27] That's right. We're a bit more permanent now. We're in. We as in me and my fiance were in Spain and Barcelona specifically, and it was really interesting. 2020. We were living in Toronto at the time, great city life. And then the lockdown happened and within two months we were like, We're not staying here. This is not worth it to be in a city that's locked down. So that summer we traveled to Europe because Canadians were allowed to travel Europe for whatever reason. We did six weeks in Europe. In 2020, it was dead. It was incredible. We went to Venice and like no one was next to me on the bridges. It was wild. And then after we came home from that trip, we're like, We're moving to Mexico. So we packed up, sold the apartment, moved to Mexico for six months that winter. That was amazing as well. And then came back to Canada in 2021 and then just got our ducks in a row to move to Spain. So we've been here for a year now and it's been quite the adventure. Really fun though.
Renée: [00:02:28] I love it. Yeah, we got our butts out of New Brunswick. Same reason. Yeah, it was just like the lockdowns and not lockdowns and the crazy rules that weren't applicable to everybody or like, this doesn't make sense. We're supposed to move to San Diego, but then we couldn't even leave our own country. So we decided Kelowna was the best option.
Elise: [00:02:49] Wow. Here we are. It's cool. I knew a few people from Ontario who moved to Victoria like they just wanted to get to the West Coast and, you know, try a new pace of life. So in a way, COVID was a really good catalyst and motivator to change things up. So we don't have any regrets.
Renée: [00:03:07] Exactly. I feel like it's kind of like it was this thing that forced you to really look at how you're living your life. And a lot of people quit their jobs or started businesses or moved, and they're still doing what they're doing because this is what they've been always like. They've been dreaming of following these these new life principles and lifestyles. And it's awesome to see people doing that and just living wherever. Like Spain's pretty cool. Like eat dinner at 10 p.m.
Elise: [00:03:37] Yeah, you have to get used to late nights and we're just super, super lucky. Of course, I was able to get an EU passport through my family and then my fiance was able to get a visa to be able to live here. And we're just up for the adventure right now. I don't know what's going to happen a year or two from now, but our Spanish is still really bad. We're working on that. But it's just it's just been so cool to be in this part of the world. The proximity to other countries is wild. When you when you're from Canada and you're used to a five hour flight to not even cross the whole country, just most of it. And then you live in Barcelona and you can jump on a 30 minute flight or a two hour flight and be in Morocco or Germany or France or Italy. It's just mind blowing. That's the big thing that we just can't get over still
Renée: [00:04:27] I know. And the fact that you can go across certain countries and you don't even have to show your passport. Yeah, that was mind blowing for us when we went from Spain and drove into Portugal. We're expecting we got our passports out ready for like the stop at the highway. And all of a sudden now it's like things were in Portuguese. We're like, Oh, we're in another country. And nothing changed.
Elise: [00:04:50] Yeah, it's wild.
Renée: [00:04:52] It is. I love it. I love it, though. So I'd love to know. What was one of the toughest moments you had to face as an entrepreneur
Elise: [00:05:01] I like this question and. You know, I started my business full time in 2014, and it was mostly to fund my lifestyle. I wanted to travel. Bali was a big part of that. Australia, Hawaii. It was great. I wasn't necessarily making more money. I was just funding my lifestyle. And so in 2016 I decided I wanted to hit my financial goals. I wanted financial freedom, not just independence, to be wherever. And so that's what inspired me to start a personal brand, the Alex Dharma brand. So I wasn't hiding behind my agency brand any longer. And it did help my business grow. Like I had my first six figure year once I developed a personal brand, started making digital products and courses. It was great. But I remember in 2019 I felt like my whole business was just static. Like I felt like I hadn't grown in a good 18 months. I felt like my Instagram was static, and here I was promoting myself as an Instagram marketer, an Instagram educator. I really started to feel like a fake, like an imposter. And I know that's something you talk about a lot, but it was really real then because I had grown my account as a kind of like a travel influencer. I took my travel photos and stories, shared them, and I grew like 30,000 followers one summer. And then when I started to switch to talking to business owners, it was just like, or I couldn't grow anymore.
Elise: [00:06:30] I didn't know how to show up anymore. You know, all the photos of me twirling in Bali, they didn't seem as relevant and I was stuck. And I remember the summer of 2019 riding my bike around Toronto, and it was the summer I was like, Oh, the season is so nice. Like, this is why we put up with Winters to get to this point. And then I started thinking about the seasons that my business had been going through, and I felt like I was in this really stuck season. And then I thought, maybe I'm just doing things that aren't in line with what my business really needs. Like, I'm just I'm like trying to put this square through a whole kind of feeling. And I'd have those conversations with my then boyfriend about what it would look like to quit, to go back to having a job. And my my toes curled. I was like, Oh, I just can't do it. But I also feel like I'm failing. Like our months. I felt like we're paycheck to paycheck every time a new month would roll around and our revenue would go down to zero, I'd be like, okay, okay, I know I have to make at least 8000 to cover my expenses. Like, let's go. Okay, we're at 10,000. Who I can I can pay myself. It was literally that feeling for many years.
Renée: [00:07:45] That's like dread. Yeah, well.
Elise: [00:07:48] It's kind of like having a paycheck, but, like, every month is not guaranteed. Like a paycheck. You know, there were definitely some months that we were in the red. I remember one month I hosted a retreat in Bali. Was it in Bali? Yes. And I was so focused on hosting this retreat that we barely made 10,000 a month and I was definitely in the negative. And then meanwhile, I forgot to cancel a hotel booking and they charge $6,000 to my credit card. And I was like, Oh my gosh, like I'm just doing something wrong. So after that experience, then fast forward to the summer of Toronto and I'm just like, What am I doing wrong? Like, should I be doing this? Should should I stick with it? And when my boyfriend played devil's advocate and I just thought, I can't give up right now, I have to keep trying whatever's left in my tool belt, my toolbox, whatever ideas I have, I have to keep going. And there had been an idea that I was sitting on. I just didn't act on it because I thought it had been done already. I thought there were enough people out there doing it. And finally that fall, I got over myself and I started building and working on that idea.
Elise: [00:08:59] And the idea was just a small digital product, something that wasn't a $600 course because that's what I was selling at the time. It was a I wanted to sell a 20 $27 product. So I surveyed my audience. I literally in the survey outlined what the product was going to be. The response was overwhelmingly, yes. I came up with 365 ideas for your Instagram stories all divided by business seasons. So it was inspired by that moment I had in that summer, and I created business seasons to be a season of visibility, a season of engagement, a season of lead generation and a season of sales. So I kind of made those up, but it gave me a structure for this product, and I released these 365 ideas divided by those seasons, and I had the craziest month of sales ever, like it was December, the worst time to release a product. I just got it out there and I remember my phone was just like, ding, ding, ding, ding. And I was like, okay, it's a good launch. But then it. Didn't stop like it continued all throughout Christmas, New year, January and releasing that product like change the trajectory of my business crazy and I almost didn't do it.
Renée: [00:10:14] So this was the $20 product?
Elise: [00:10:17] Yeah, it was 20 $27 when I released it. And it was like something that my audience could finally grasp onto because for the years prior I was trying to sell a $600 course and not everyone's ready to invest that much money with you when you're just someone on the Internet. Right? And so I released something super high value and super low cost and suddenly, suddenly my whatever it was, 40,050 thousand subscribers were buying and it was. Very enlightening and very game changing. So that was a tough moment. But when I look back, I think, Wow, I'm so glad I did not give up
Renée: [00:10:52] Yeah, well, I'm fresh off the heels of Date with Destiny. A Tony Robbins would say that everything you experienced prior to that moment was by design. You'd say you needed to do that to create that thing, because if you hadn't potentially failed that your Bali retreat and doing all those other things, you wouldn't have come up with this brilliant idea.
Elise: [00:11:15] It's true. Even the season's idea of being in the summer in Toronto, I carried that idea into the product itself and I leveraged that idea for a long time. So I can absolutely see how those dots align. Now, looking back, of course.
Renée: [00:11:29] Wow, I love it. So I wonder if we all have these $27 ideas. I'm sure we do
Elise: [00:11:35] I think so, yeah. Sometimes they're buried in your business. It's like a template or some resource that you use all the time, and if you package it nicely, it could be of high value for your audience. But it's probably another, another conversation for another time.
Renée: [00:11:48] And there's so much that leads up to that to like right time, right offer right time of the year even even though you say it's not. But maybe it was like because no one else was marketing because no one markets in December you're like, I'm still doing this but also right time in like the grand scheme of things when it came to social media too. So what year was that?
Elise: [00:12:11] That was the end of 2019 and the product I release was called Story Vault. So then that
Renée: [00:12:16] I know this.
Elise: [00:12:17] Yeah, I.
Renée: [00:12:18] Feel like I bought this. Oh, you might think. I think I did. I totally did.
Elise: [00:12:25] That's funny. It evolved to be 800 ideas for your stories. So when you're looking at that, you're like 800 ideas for $27. Of course, I think now it's 37 and that that product just spawned another product. After that, I decided to create Caption Vault, which was 300 caption templates. And then after that I decided to create videos Vault, which at the time it wasn't that common to give people video ideas for their business, but that was the concept of that product. I gave you 300 video ideas for your coaching business, your service business and your product business. Now I see this concept like over and over again in every niche, but at that time when I released it in 2020, it was really novel. So I think you're right, timing. Timing was really, really key for my products.
Renée: [00:13:11] I'm totally looking in my email right now to see like, Why does this sound so familiar
Elise: [00:13:17] It has been our most popular vault to date, has over 30,000 members now, which is cool.
Renée: [00:13:23] Yeah. Okay. Well, I've obviously been subscribed to you since at least 2020.
Elise: [00:13:31] At least that's probably when I was an ad in your feed for Story Vault.
Renée: [00:13:35] You were definitely an ad. That's what it is. You were. And now you're in real life. Look at.
Elise: [00:13:40] This. Yeah. Yeah. We ran a lot of ads, so I believe
Renée: [00:13:44] That that's so cool. No, And you're doing an amazing job. And just how you show up. You add humor to education and how to use. I absolutely love it so really quickly because I know people are probably curious, what is your Instagram handle and is it the same TikTok
Elise: [00:14:00] It is, yeah. I'm Elise Dhamma across the board. So Elyse s, E and then d a r may.
Renée: [00:14:08] Dharma go check her out. She's got some really awesome stuff. I love it. Love to know What is one of your favorite quotes?
Elise: [00:14:17] So I actually got this quote made on a mug for my course students. And it's very simple. And the quote is do less better. And that's it. Because I think we all have a tendency I know I do, to complicate things, especially if you're approaching it from that point of. Feast or famine or a little bit of scarcity mindset like I was in 2019, I was really scared just trying to pay my bills every month and it put me in this tailspin. Let me try this, let me launch this, let me try that. And it wasn't really none of it was really intentional. Didn't have like research behind it. It was just a little desperate. So now I can't say I perfected this, but I like the idea of doing less better 100%.
Renée: [00:15:04] It's in total relevancy is. So I just finished my first ever CrossFit competition and I crushed it. I came third. Never expected this, but then I realized where were my deficit is and I now am going to go do Olympic weightlifting, which seems like a contrast to CrossFit. But what it does, it targets specifically like doing less because CrossFit is like all of this, but doing less very specific movements to gain strength in those areas. Because if you think about like what's the foundational thing you need to be successful at CrossFit, it's probably like pull ups and heavy deadlifts. So if you focus on that, you end up becoming a better athlete. And also to that point is doing less is people tend to be busy thinking busy as progress, right? So if we get like a little capacity in our calendar, we're like, Oh, what new project can we start? Or like, how can I offer help to somebody else without actually honing in on the things that you should be focusing on?
Elise: [00:16:10] Oh yeah, absolutely. Because if you're not busy, then you're forced to sit with yourself and ask yourself some uncomfortable questions. And I'm definitely guilty of that too. But that's really, really cool. I like that idea that to improve in one sport, you're going to get hyper focused through another one
Renée: [00:16:29] And it's just one movement like Steph Curry, right? He shoots 1000 basketballs a day or something and now we can do three pointers from across the court with one hand. And he knows if the ball is going in the net after it's released from his hand. And it's because he shows up every day and he throws a thousand basketballs. Right. And it's one it's one thing. And there's so many other things in basketball, you can learn to be a better athlete. But he's just focusing on that one thing and he's like, best shooter in the league.
Elise: [00:17:00] So cool. That's right.
Renée: [00:17:02] So let's get into the stuff that I know people are waiting, especially me, to hear the tips about creating these darn videos. I will say sometimes I create mine and I'm like, Man, that.
Elise: [00:17:16] Was so.
Renée: [00:17:16] Good. I am so funny. And I'll get like 200 people that right? And then I did one video maybe a year ago and it was like it was all right. But I talked about how I was sued for wrongful dismissal and then all of a sudden it just like catapulted into like 250,000 views. And I'm like, wow, I guess people like to know my story about getting sued. But it's so weird because the stuff that I put the most time into gets the least amount of likes and the stuff that's just right. But I know there's it's all by design. There's something. You're doing it really, really well but I'd love to know. So tik tok and reels. Are they worth the time and effort as a business owner to promote yourself, and especially if you're somebody that doesn't like to dance or do anything funny or really intimidated by being on camera.
Elise: [00:18:09] Mm hmm. I'm looking at your reels right now, and I don't get the sense that you're intimidated being on camera. Do you have a bit of a performer streak in you? Like, do you do you like the performance aspect?
Renée: [00:18:22] I don't mind doing it. I actually love it. I just a forget. And then I'm like, Oh, I don't have time to do it. And I also lose that that inspiration. Like, what do I do today? And then all of a sudden I'll get all these downloads and then I don't do anything because there's just too much I feel like. And I want to get to that question about cadence, too, because I know creating that schedule is really how you're going to be successful. But how does it help people in their business?
Elise: [00:18:51] Well, it's just the number one connection point right now. Like we know the stats, we know that there's a billion users on Instagram, there's a billion users on TikTok. We know that all social media apps are copying Tik Tok features more and more because, well, it's short form video entertainment and we all have short attention spans. And these videos really capture us more than stories, even more than static posts. And by stories, I mean stories on Instagram. So we know the data is there. But more than more than that, I've just seen time and time again businesses accelerate their growth in the last two years by posting 1015 second videos, way faster than I've seen in my ten years of doing social media marketing. I think I think the opportunity that's been short form video, we haven't had this since like when Instagram launched and people were able to grow quite quickly. I remember my first client in 2013, we hit 100,000 followers using influencers and we were able to grow really fast and that was just because it was so new and there were so few people. Short form video marketing has given businesses that same opportunity. I remember in April of 2020, was it 2021? I got an I got a message from a woman named Shadi, and she said, Hey, Elise, I saw your videos on YouTube about Instagram and Tik Tok. And I finally tried Tik Tok and my video has 40,000 views already. Can you believe it? I said, That's amazing. Keep going. She kept going. The woman now has 1.5 million followers on TikTok and she's an amazing speaker and she she gives career tips.
Elise: [00:20:28] And you've probably seen her in her in her in your feed. And it just goes to show like she started in 2020. And and two years later, she's got over a million followers in a booming business because of that exposure. And so as much as I know, social media is not the priority for business owners. It's not even my priority. And I'm an Instagram marketer. You know, when you have when you have fires going on, team member issues, bills to pay, funnels that are broken, ads that aren't working. There's so many things that are going to draw your attention away. But when I remind myself the power of taking a minute, like you said, the fast videos, the quick ones tend to do really well. But when you when you have that inspiration hit, don't put it aside, film it. Even if you have no makeup on, you have your gym clothes on. People don't care. I've posted those videos and they've done better than my high production videos and that's also classic. But just remembering to capture that thought, capture that moment and post it, that's what's resonating with people today. It's not perfect. It's not high production value. It's just like raw and real. And I think I was looking at your profile earlier, Renee, and it's the stories that really capture people. Like you said, people were interested in that story you shared about being sued. That's it's not only juicy and interesting, it doesn't happen to the average person, but it's the stories. And I was looking at your video of you bringing the puppy home with your boys.
Renée: [00:22:01] Oh, my God. I know
Elise: [00:22:02] And yeah, I saw it as a carousel post initially. And then I was like, No, she needs to post this as a real and you've done it as a real.
Renée: [00:22:08] But it's like my husband. My husband did that.
Elise: [00:22:11] Yeah. It needs to be its own video. And I can see it has over 20,000 views already and it's just really good feel good content. There's so many accounts out there that are just posting feel good content. Like when your one son started crying, I was like, Oh my God, I can feel that. And that's what that's what gets through the screen to other people is those stories that that that make someone feel something. So I know I'm covering a lot right now, but at the end of the day, when you're a business owner and you're looking at social media like, Oh, it's so exhausting. I have to follow a formula, I have to follow this trend, I have to dance. And believe me, I'm speaking. This is how I feel about it, too. I don't want to do those things, but I do want to show up and share interesting stories that I've seen, that I've experienced, that I've heard, and. I think that's my best way to connect with my audience. That's at least how I feel now at the end of 2022. Now that we've had short form video for a good two years, so it's evolving. It's never going to be the same, but it is just such an easy, easy way for you to take this device that has the world on the other end of it and share a piece of yourself, share a story, make someone on the other side feel something, and their connection to you is going to be way deeper than just like any other email subscriber on your list. So I believe that's the power.
Renée: [00:23:31] Because people buy from those they know like and trust, because people are probably thinking, Well, how does this puppy video have anything to do with business? Right. But oh, they love the story behind that. By the way, puppies convert. They they have the most likes ever because of our puppy
Elise: [00:23:50] Exactly. Well, it's just like connecting human to human. People do business with people. Right? And so by you allowing us to get an inside look at your family life, at your son's, at the puppy in your life, it's just like it's one more connection point. I'm going to remember this video when I bring a puppy home and surprise my fiance, you know?
Renée: [00:24:14] No, don't do that. It's not a good idea. But they're all ready for that. Yeah, it's like having a child, except you can't put a diaper on it.
Elise: [00:24:23] Right, exactly. Or I watched your breakfast recipe video because for whatever reason, I'm really into making things from social media. I literally made a salmon plate last week from a viral TikTok video. And now that I'm looking at how simple your breakfast is, because I already know, like and trust you, I saw your profile, I saw the boys, I felt something with the puppy. And now I'm looking at your other content and I'm like, Oh, that looks like a really simple, easy breakfast. Now it's in my brain and I'm going to try it. This is just how it starts. You're in my.
Renée: [00:24:54] I actually made these really yummy bread cinnamon bread muffins from a reels because you only because the woman took like 30 seconds to dissect this recipe. And in 30 seconds it was in my brain and I did it. And it's so yummy. I don't remember who she was. But anyways, it was. It was yummy. Okay, so then what are our examples of high engagement videos entrepreneurs can make to promote their business? So we talked about the personal stuff, but we also wanted to show the credibility and what we do exactly.
Elise: [00:25:28] And so when TikTok really blew up in 2020 and then reels came along in 2020, it was all about trends. It was all about taking a trending audio, taking a trending dance and doing it and trying to add your own spin to it. I would say where we're at now, I don't know if trends are as impactful or important to prioritize. They can be fun for sure, and sometimes quick and easy. But what I'm seeing people do really well with right now are just talking head videos. So still keeping your point tight and succinct, opening up with a hook that calls out your target audience or at least captures their curiosity and interest them. So the first sentence is usually a hook like three three reasons why your newborn's not sleeping at night, right? Obviously I'm talking to parents of newborns, but that's going to capture their attention. After that first sentence. You might want to do one sentence that's kind of that authority piece. Hey, I'm Rene and I'm an expert in newborn sleeps. I've helped 1000 families, something like that. And then you go into the three tips or the three reasons why keep them really short and succinct. And then a quick call to action at the end, like share this post. If you found it helpful or share this with a new parent, something like that, that's generally the flow of a talking head tip.
Elise: [00:26:49] And I find that if it's high value and good information, people will watch it, they'll share it, they'll save it, they'll do all the good things. And probably because of the space I'm in, in the education space. But those videos still perform the best for me. So talking head tips are still doing well for businesses. And if you're not really in that tip or education space, you can think of it as a story, just like we talked about sharing stories, Your story can still open up with an interesting hook. You'll never believe what happened to today at the supermarket. Or I could do something along the lines of I can't believe grocery stores in Barcelona have this, something like that, you know, and share your story. So I just think that. Social media is it's becoming very the same. Same. And the one thing that will always differentiate us and the one thing us humans will always resonate with is storytelling. So that's kind of my soapbox that I'm on right now. So talking to Head Tips is really doing well, creating your own original audio. Have you tried doing that before? Creating an audio that other people can use for their videos?
Renée: [00:27:59] Oh, just I think I did. The voice over of my morning breakfast is the only thing. The only thing that I did.
Elise: [00:28:05] Yeah. So I guess any time you do a voiceover or you talk on camera, that is creating your own original audio. But one trend I've seen just over the last few months is you creating a clip, then encouraging your audience to use that audio for their video. So it could be something like, I have one video where I'm tapping my head three times with my boxing glove and I go, tap, tap, tap. If only more people understood this. And that's the audio. It's like I made my own eight second audio. I encourage my audience to also open up with a tap, tap, tap. They can use anything they wanted. They could mouth the words if only more people understood this. And then on screen with texts, they would put the myth or misconception that their audience doesn't understand. And that's as simple. It's that simple and that hard because it's hard for the audio to get traction. But I noticed that Instagram was really pushing them out. So, for example, we're looking at making original audios for the new year, and it could be as simple as for 2023. My word of the year is. And then you let it. You stay silent and then let the person put the word up on screen. So that's something that you can think about when you're looking at what's something that would make sense for my audience to share? Make it easy for them to make videos.
Elise: [00:29:30] That's kind of the idea there. Yeah, so that's what's working currently as well. Another easy, easy thing to do, and this is just part of being a content creator. Entrepreneur is having equipment around like this. This is my tripod, my jobI tripod, and there's a smartphone holder up here. It's on my desk at all times because sometimes I'll just put my phone on it and film myself working. I might fill myself when I'm boxing, maybe it's in real time or in time lapse, but it's just good what we call B-roll, B-roll that you can use any time you don't want to show up on camera, just go through one of those clips you've already recorded, like bring it up into a reel and just add text on screen. Add text on screen. Like I remember we were traveling to a local city called Girona, so my my fiance filmed me walking in front of a big church. So there's a lot of blank space. And I just pulled that clip up and I said, you know, I did a headline at the top of the video, and I said, Four types of videos that are working right now for business. And then I just plopped four blurbs of text over my video, and it's one of my better performing videos as of late. It's just that easy Convert.