166. How Jenna Kutcher Bought Back Her Time with Fractional CMO Jessica Shirra
Hey you wild women!
I’m so excited to introduce my next guest Jessica Shira, a fractional CMO for high-growth DTC brands and advisor for aspiring fractional service providers. Jessica has collaborated with industry powerhouses like Jenna Kutcher and Lululemon, helping them create world-class marketing strategies and implementation plans.
In this week's episode, we discuss what a fractional CMO is, how to hire and integrate one into your team, and why this role can be a game-changer for passing that sweet $1 million mark. Plus, we share some of the most common marketing pitfalls that businesses face - and how fractional CMOs can help you avoid them.
In this episode, you will learn about:
What a fractional CMO is
How Jessica landed Jenna Kutcher as a client
The surprising benefits of hiring a CMO
Where to focus your marketing efforts as a small business
The misconceptions around marketing and sales
What it means to be a wild woman:
Being authentically you and not being afraid to show up as yourself.
Mentions
Dan’s Book: Buy Back Your Time
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