167. How to Build a PR Strategy with Laura Higgins
Hey you wild women!
Today I’m sharing a special bonus episode of a conversation I had with the incredible Laura Higgins back in January. With all the knowledge we've been dropping on PR and content marketing lately here on Into the Wild, I thought it was the perfect time to revisit this gem. Pour a cup of coffee and join us as I spill the secrets on crafting a killer PR strategy for your business!
In this episode, you will learn about:
Why PR is a powerful strategy for your small business
My PR Success Engine and the simple steps to start today
How to create newsworthy stories for your business
How I built my PR strategy to grow her business and helped many other business owners
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