191. Top 10 Reasons Why PR Is Overwhelming for Small Business Owners

Aug 10

Hey you wild women!

We’re back with a solo episode to talk about all the reasons why founders and small business owners avoid public relations (PR). When you’re trying to establish authority in your space, it’s easy to get burnt out by doing the same thing over and over again without seeing results.

But when it comes to PR, consistency is your currency. The people who get the opportunities they want are the people who continually show up. Let’s talk about why it feels overwhelming—and how to beat that overwhelm and be successful with your PR.

In this episode, you will learn about:

What makes PR unique as a business strategy.
Where you can find a done-for-you PR strategy.
Why you might consider hiring a publicist, and what you can do instead.
How much time it really takes to create momentum with your PR strategy.
Why trusting the process is an important part of finding the right opportunities.
The minimum cadence you should aim for with your strategy and why.
The degree of expertise you need for your pitch to be successful.
Why connecting with media contacts matters and how to do it.
Tools you can use to help you with the creative process for PR reach outs.
Understanding crisis management and when it comes in handy.
How to know if your strategy has been successful or not.
Why content creation isn’t just crucial to PR, it is PR.
The value in staying up to date with trends, even on TikTok.
How to get ahead of the competition and start seeing media wins.
Where you can find more support in achieving a successful PR strategy.