192. Why Branding Matters and How to Make Your Mark with Allie Tymo

Aug. 15

Hey you wild women!

Today’s guest is brand strategist and energetic embodiment coach Allie Tymo. Allie helps purpose-led entrepreneurs grow and scale their businesses using strategies anchored in authenticity, human design, and impactful branding.

Allie emphasizes stepping into your authenticity and recognizing that you don’t have to change who you are to be liked—even when it comes to representing your brand. We all have a deeper purpose, and our businesses are just one avenue we can use to express it.

In this episode, you will learn about:

Allie’s pivots through her entrepreneurial journey and why she did it in secret.
What makes Allie’s approach different and the clients she tends to attract.
How her life coaching skills are translating to supporting brand strategy.
Whether it’s important to have a personal brand or not.
The power of storytelling and how it strengthens your business and brand.
What to do before you consider the aesthetics of your brand.
Why the younger generations seek authenticity.
Questions to ask yourself if you want to increase your impact as a personal brand.
How brand transformation leads to personal transformation and why it matters.
Allie’s role of holding a safe space and how it supports client empowerment.
Getting to the core of what’s actually holding you back in your business.
Why fear of rejection isn’t anything you need to fear at all.
What trips people up the most when they’re trying to build their brand.
Embracing the gifts that are natural to you and learning to share them simply.
Why repetition is key to great branding.