196. How to Authentically Create a Memorable Brand with Laura Beauparlant
Hey you wild women!
Today we’re joined by Laura Beauparlant. She is the founder and creative director of Lab Creative, the author of Brand Chemistry, and the creator of Brand Camp. Across her various offerings, Laura helps ambitious change makers and thought leaders turn their magic into powerful brands.
Laura’s Brand Camp methodology helps leaders uncover what they can’t yet see. It brings them clarity, confidence, and pulls out the best of what makes their brand unique. This lays the foundation for creating a powerful brand. Aligned with authenticity, you can create your ideal level of success.
In this episode, you will learn about:
The life transition Laura is going through with her family.
How your environment influences your habits.
Why being an interesting person makes for an interesting brand.
The starting point for creating a legacy brand and why it matters.
The secret to how you can make putting yourself out there easy.
Why you might want to consider putting off branding—and what to do first.
How opening up to another perspective helped Laura realize her own magic.
The best way to leverage AI tools for the messaging in your business.
The downfall of AI in branding and where it can go wrong.
Why authenticity and finding your true voice is crucial to growing your business.
The types of content audiences are actually drawn to.
Why Laura has decided she’s breaking up with sales funnels.
The pressure to grow your business beyond what makes sense for you.
What it means to have a big, bold, beautiful life.
What it means to be a wild woman:
Doing life your way, showing up fully as yourself, and not dimming your light.
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