#20. Process then Pivot: Using the stages of grief to shift your business with Beth Cannon
SUBSCRIBE HERE | iTunes | Stitcher | Spotify Duration: 47:35
“Choose Gratitude over the Grind!” - Beth Canon
Beth Canon started her first business, a Stretch-n-Grow International franchise in 1999 and quickly grew it to become the largest, most successful affiliate across the globe. She is the appointed Chairwoman of the Champion Child Advisory Board, author and developer of the Youth Fitness Instructor Certification Program, and the Director of Corporate Training for Stretch-n-Grow International – the world’s leading enrichment program provider for childcare centers throughout the world.
She began teaching fitness classes right out of high school and holds six nationally recognized certifications in group fitness training, a 200-hour RYT-registered yoga teacher certification and is a Master level Trainer registered with the Texas Early Childhood Professional Development System.
In addition to her many years in the fitness and health industry, Beth holds a Bachelor’s Degree from the University of Texas at Arlington and is certified by the state of Texas as a classroom teacher.
Prior to her career in the private sector, she was a classroom teacher. She also serves on the Women’s Ministry Leadership team at her church.
In This Episode, You Will Learn About:
How balance was the biggest pain point when she first started
In 1999 there were no tools for productivity so she did it all herself
Why finding your tribe is so important
If you can’t get out of it, get into it
Why you shouldn’t hire a friend
Started a business for the freedom to be home with her baby
Why she only wanted to make $1k/mo
You need a friend that will help you through the bad days, who are encouraging and can help you fix this
Why balance is an illusion
How to harness an opportunity in the marketplace and make a business of it
Sometimes business is about luck and timing
ACT - Acceptance and Commitment Therapy. Tony Robbins says “life doesn’t happen to you, it happens for you.”
Talk to your customers; what are their needs what problems are they now experiencing? How to grow your email list by helping and offering free advice
How to use tech tools to grow your email list
Why you need to get in Facebook groups
The 5 stages of grief during COVID denial, anger .... the 6th stage of grief: meaning How to work with your significant other
Choose intentionality over lack of meaning
How Beth is perfectly matched with her husband to be in business together - separating business from personal, separating spaces is important
Why you should not partner with a friend (friend first)
“Teach children how they should live, and they will remember it all their life.” – Proverbs 22:6
What it means to be a wild woman:
“Just be boldly audacious - be relentless.” ~ Beth Cannon
Resources:
Website: Beth Canon
About her program: SNG Fitness
Courses: Programs for Teachers and childcare professionals
Lead magnet: Survive to Thrive reflection journal
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