#21. How to Use YouTube to Grow Your Business with Liz Germain

Written By Renee Warren

Download here | iTunes | Stitcher | Spotify Duration: 56:08

Hey you wild women!

My guest today is Liz Germain, a top expert in video and YouTube marketing. She has generated over a hundred million organic views and tens of thousands of leads for online businesses using YouTube, and has excellent taste in taco’s and fashion.

After creating the YouTube channel Super Sister Fitness, Liz started the Video Growth Course & Vidfluence Academy. She helps people set up video automation systems that use YouTube to increase their passive income and 10x their impact online via YouTube SEO, brand omnipresence and YouTube paid advertising.

In This Episode, You Will Learn About:

  • The cost of inaction and why it outweighs the return on investment

  • How her sister leaving Super Sister Fitness led to her current career

  • The way lack of tech skills hinders starting a business

  • The important way tech advancements aid business start-ups

  • Why you should always have a plan B and C working in the background

  • The necessity of diversifying revenue streams

  • Knowing your value: Why you need to re-examine your pricing

  • The importance of the end user experience

  • From Instagram to YouTube: How Liz analyzed data to focus on engagement and conversion

  • Success stories from Liz’ clients

  • YouTube is a search engine: The necessity of keyword optimization and how to do it

  • Vanity metrics vs. leads: Which is most important and why

  • How brick and mortar stores can leverage YouTube for marketing

  • Creating a digital help library of edutainment content to get found on Google

  • Conquering tech fears

  • Phone filming tips

  • The importance of investing in audio equipment before anything else

  • Overcoming camera shyness

  • Outsourcing to maintain work/life balance The importance of documenting systems and processes

Resources:

Public Shout outs:

What it means to be a WILD woman:

“Anytime I can reconnect and get away from the internet world. Re-wilding myself in that way is essential to my mental health.” ~ Liz Germain

Into The Wild podcast partners:

Recommended creative assets: Create logos, find killer fonts and imagery on Creative Market.
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Renee Warren
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#22. How to Market Your Small Business with Natalie Davison
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#20. Process then Pivot: Using the stages of grief to shift your business with Beth Cannon