201. How to Leverage HARO as a Killer Link Building Tool

Sep 14

Hey you wild women!

Have you heard of HARO? In this episode, we’re talking about what it is and how you can use it to your advantage. HARO, which stands for “Help a Reporter Out,” is a free tool that connects journalists with expert and authoritative sources like you.

You can leverage platforms like HARO to build links that boost your online authority, making your presence even stronger on search engines. During the episode, you’ll discover the details on how link building works and the outcomes you can expect from using this strategy to build greater opportunities.

In this episode, you will learn about:

What HARO is and how it’s used.
One of the most annoying things about PR (and how to get around it).
How building links can be beneficial to your business.
What keyword lists help with and how they’re used in PR.
The interesting opportunities that can come from answering queries.
The most popular types of content on HARO and how you can find your space.
What ten minutes every morning dedicated to HARO could do for you.
How to vet HARO queries so you know which ones to respond to and which to ignore.
Why it’s important to be swift when responding to queries.
The secret to drafting a really great email reply quickly.
What journalists are actually looking for in responses and why.
Whether or not being edgy and unique can work to your advantage.
The type of email you should be responding from and how much it matters.
Whether or not following up is necessary and the right way to go about it.