202. Product Lessons from Bootstrapping $45M in Sales with Cathryn Lavery

Sep 19

Hey you wild women!

In this episode we’re joined by Cathryn Lavery, the co-founder and CEO of BestSelf Co. Her company creates tools designed to help people become the best versions of themselves. They started out with a small product line, but they’ve since expanded to even more meaningful products to meet their customers in the places they need support the most.

Cathryn walks us through her entrepreneurial journey, from an ultra-successful Kickstarter campaign to expanding the product line intentionally (and scrapping the ideas that didn’t fit). She also shares about her products and reveals which ones she uses most in her own life.

In this episode, you will learn about:

What BestSelf Co. does and what kind of products they create.
Who their products were first designed for and where these ideas came from.
The specific products intended to help you improve your relationship.
What it means to fall in love with your customer versus your product.
How and why Cathryn decided to break up their products into tiers.
How to separate the business you’re in versus the one you want to create.
The details of the Kickstarter campaign behind BestSelf Co.
Cathryn’s professional background and how those skills translated as an entrepreneur.
Tips for a successful Kickstarter campaign, including the mistakes to avoid.
How Cathryn uses BestSelf Co. products in her own household.
The reason they decided not to introduce a phone app.
The trick she uses to stay off her phone and why she decided to try it.
Cathryn’s greatest (and super simple) hack for productivity.
How the recent Barbie movie highlights the contradictions in women’s lives.
How sharing your struggles allows other people to connect with you.