212. The Storytelling Technique That Turns Words Into Gold with Jessica Marola-Hugh

Oct 24

Hey you wild women!

In today’s episode we welcome brand storyteller and digital strategist Jessica Marola-Hugh. Jessica is the founder of StoryWell Marketing, a full-service digital marketing company that uses the power of social media to boost the success of small businesses.

Jessica is passionate about providing white glove marketing services to female-led brands. At StoryWell, storytelling and coming from a place of complete authenticity is at the core of their approach. We’ll hear Jessica expand on how this perspective can shift your life and business for the better.

In this episode, you will learn about:

What StoryWell marketing offers and who they typically serve.
The moment Jessica felt inspired to start her own business.
Why Jessica says marketing has been ingrained in her from a young age.
What brand storytelling is and the crucial role it plays in marketing.
How storytelling makes your business more relatable, interesting, and fun.
How allowing other aspects of who you are into your business can benefit you.
What happens when we let impressing others get the best of us.
The best way to balance storytelling and sales within content and copy.
Certain types of content you want to avoid if you want to be genuine.
The importance of focusing on needs, pain points, and solutions on landing pages.
The 80/20 rule of storytelling and what really results in a sale.
How focusing on being yourself leads to more opportunities than focusing on selling.
Why small brands can’t afford to hide behind the camera.
The mindset you have to master to feel confident in telling your story.