213. The Importance of a Social Media Presence in Public Relations

Oct 26

Hey you wild women!

How does your social media presence influence your success with PR? You may be executing your public relations strategy with the best of intentions, yet doing yourself a great disservice if you’re not updating your profiles often.

If you feel deflated because you don’t have the following you want, don’t let that discourage you. As long as you’re creating valuable content consistently, you are showing that you are an authority in your space. Building social proof takes time, but it can also open the door to some incredible opportunities.

In this episode, you will learn about:

Why establishing a personal brand in some capacity is important.
The importance of being active on your social media accounts.
What it means to have a presence and how to make it easier on yourself.
Why social media is the perfect place to show up and build trust.
What you can include in your content calendar and how it can help you stay consistent.
Reasons to consider creating a separate business account.
Specific Gen Z values and how you can make yourself relatable and easy to connect to.
Identifying what works to get new clients versus what doesn’t.
How to use your social media presence to help you land more opportunities.
Tips for optimizing your social media presence so that you stand out.
What podcast hosts look for on your social media when you pitch them.
A perfect example that highlights the power of showing up.
How to intrigue and motivate your potential clients.
The kind of recognition you want to build on your social as a professional.