216. The Live-First Approach to Building a Successful Business with Brad Pedersen

Nov 7

Hey you wild women!

Today we’re welcoming award-winning entrepreneur Brad Pedersen. Brad is also an angel investor, thought leader, and a highly sought after business coach.

In 2008, he founded and scaled Canada's top toy company, Tech 4 Kids, and subsequently co-founded Pela, a sustainable phone case startup. In 2021, Brad and his team launched a very successful campaign for Lomi, the world's first smart-waste kitchen composter.

In this episode, you will learn about:

Why welcoming Brad on the podcast is a milestone moment.
Why it’s important to learn to go slow if you want to go fast.
Investing your time instead of just spending it.
What happens when you force yourself into activity and why you should do it.
Why Brad wants to die young as late as possible, and how he lives that every day.
The person who inspired Brad to lean into new experiences.
What we unlock when we embrace our inner child.
A pattern among those facing the end of life and the book you can read to learn more.
What it means to show integrity to your values (and signs you’re out of integrity).
The additional pressure women face as founders and cofounders.
The challenges he’s faced and how he’s using those experiences to help others.
What the quality of life quadrant is and how it empowers leaders to grow their business.
How to avoid becoming a victim or a bystander in your business.
Why the only job you have is being the best version of yourself.
What to focus on to become the person and leader you want to be.