217. Why a One-Year Contract in PR?

Nov 9

Hey you wild women!

Why do public relations agencies require retainer-based clients to sign a six-month or one-year contract? Working with a PR agency isn’t as simple as throwing together a pitch and throwing it out there. There are nuances to consider, and there’s so much more to the story than you might think.

In this episode you’ll learn why it’s important for clients to work with a PR agency over a greater stretch of time. Great PR agencies need time to get to know the business, customize the approach, personalize the pitches, and more.

In this episode, you will learn about:

The reality of what PR agencies actually do versus what many people think.
What makes PR different from traditional advertising.
The work PR pros take on outside of their daily expected actions.
Outcomes that can happen with the media beyond your agency’s control.
Why finding wins with a PR strategy is a marathon, not a sprint.
How to get more notable mentions as a part of your PR strategy (and the risks).
The value of tapping into a network of podcast hosts and other media parties.
Tips for finding the right-fit PR agency for your business.
How long you can expect it to take to build and fine tune a great PR strategy.
Why taking a long time to craft a pitch is the sign of a pro, not an amateur.
The part of PR work that can be deflating, plus what to remember when it happens.
How to adjust your expectations when you work with a PR agency on a smaller retainer.
Insight on how long executing a PR strategy actually takes and why testing matters.
How many podcast pitches you can generally expect your agency to make each week.