#22. How to Market Your Small Business with Natalie Davison

Jun. 13

Download here | iTunes | Stitcher | Spotify Duration: 52:19

Hey you wild women!

My guest today is Natalie Davison. Natalie is from Moncton, New Brunswick, and is a brand therapist, marketing educator, professional speaker, and co-founder of Marrow Marketing. She’s also a mother, burgeoning TikTok sensation, and advocate for honesty in life and business.

Natalie’s approach to marketing is dynamic, optimistic and honest. With Marrow Marketing, her goal is to paint a picture of what is possible without shying away from the facts of the industry; in 2020 brands cannot escape their own truths.

In This Episode, You Will Learn About:

Non-conformity and following your own path
Why you should test and study platforms for marketing success
Having the courage to understand what aligns with you and your brand
Playing a role vs. showing up as yourself in your career: Why you need to be yourself to allow creativity
The business of marketing: Getting humans to take an action
Building equity with your client base through honest relationships
The importance of experimentation in marketing: Going to where your customers could be
The necessity of building safety for your end users within platforms
“Nice is a peacekeeper, honest is a peacemaker.”: Prioritize impact over niceness
The value of experience and age when choosing to be yourself
The difficulties of time management
Success isn’t the same for everyone. Take advice from those who have lived the way you aim to
The journey to creating Marrow Marketing
The importance of having a visionary and an integrator: How the two roles balance each other
Having the courage to fire clients
Mapping what is important to you and your business
Being yourself to attract the clients you want to work with
The importance of respecting no from your clients
Marketing during a pandemic: Why you still have to and why it’s ok
Balancing work and life by promoting honesty and what brings joy