240. How to Transform Your Life’s Stories into Content Gold with Marley Jaxx

Jan 30

Hey you wild women!

Our guest today is award-winning filmmaker and video creation expert Marley Jaxx. Marley is the founder of The YouTube Lead Machine, a program that’s designed to help entrepreneurs use the full power of YouTube to their advantage.

Marley knows the ins-and-outs of creating an effective content strategy to grow on YouTube. When it comes to creating content, she emphasizes not shying away from being controversial. We’ll hear her take on how to start a conversation and create great content using a compelling story.

In this episode, you will learn about:

What inspired Marley to take the last name “Jaxx” after her divorce.
The unique way Marley showcases her passion.
The power of dissecting Hollywood tactics and using them for content strategies.
What YouTube was originally created for.
Why people gravitate towards personal stories and how to use them.
How to spin everyday moments into powerful stories.
An example of an offhand moment that Marley’s audience hung onto.
What the story inventory method is and how it creates a storytelling flow state.
What being disruptive really means and why more people should try it.
The experiment Marley made a documentary about and where you can watch it.
The secret to getting the results that only 1% of people have.
What DocuStunt is, how Marley launched it, and what happened next.
How fabricating a scandal can go both right and wrong.
Unique content strategies that could help you gain traction on YouTube.
How to weave together story threads in a meaningful way.
The kind of content that actually works on YouTube today (and what doesn’t).