241. The Importance of a Good Online Presence

Feb 1

Hey you wild women!

Building a personal brand should be a priority—now more than ever. Eyeballs are moving away from mainstream media, meanwhile socials like Instagram, YouTube, LinkedIn, and TikTok are growing. This has given everyone the opportunity to operate like their own mini media company.

So how can you make the most of it? By investing in your online presence and personal brand so you can be seen as the go-to expert in your space. While it’s nice to have tons of followers, remember that consistent valuable content and an engaged audience is much more important.

In this episode, you will learn about:

What you might already know if you’re a long-time listener.
What I did that led to burnout and shutting my business down.
How I got into coaching and why I decided to pivot back to public relations.
The result of diving into what you want with conviction.
Predictions for media and marketing moving forward.
What you need to put your time and effort into to be successful online.
What you’ll find if you go into the archives of your favourite podcasts.
How the media landscape is changing today (and how to stay ahead of it).
The latest shift that’s made it even more difficult to be in PR.
Obstacles that come to mind when creating a personal brand and why they don’t matter.
Why you don’t need thousands of followers to be successful on social media.
The importance of sharing consistent valuable content.
The biggest takeaway from this episode and how to start building your presence today.