#28. The Due Diligence of Starting a Business with April MacKinnon

Jul 27

SUBSCRIBE: iTunes | Stitcher | Spotify | Download | Duration: 46:12

Hey you wild women!

Joining me today is April MacKinnon, an amazing entrepreneur and owner of Anointment Natural Skin Care. She stumbled upon a great business, bought it, and realized very quickly her lack of due diligence. A major lesson learned, but after years in business, she has found her footing and has an incredible product line.

April spends her spare time researching clinical herbal medicine and advanced skincare formulation to help her enrich her business and the lives of her customers. Her goal? To have the well-being needs of women met while they are transitioning through motherhood and family life.

In This Episode, You Will Learn About:

Learning to adapt to quick changes in the market
Not knowing what you don’t know: The need for due diligence when starting a business
Learning to lead with your heart
Overcoming the masculine energy involved in business
Understanding regulatory bodies
The danger of assuming something is being done right
How April started two businesses at the same time with two children at home
Learning the ropes: How her background in engineering benefitted her shift to skincare
Using plants as medicine
The shift to going beyond mainstream wellness
Reflecting and dealing with stress in a productive way
If you can’t learn from your mistakes, you can’t succeed
Understanding that no one is immune to failure
Rebranding; How April made Anointment her own
The importance and process of refining your message
How COVID-19 has impacted her business
Adapting to a smaller team
Growing during a pandemic
How being forced online has changed her perspective on eCommerce
Overcoming inadvertent psychological barriers to online business
Fostering authenticity with your customers
Pricing strategies