#29. How to Position Yourself as High-end (Even if you’re not) with Merel Kriegsman

Jul 30

…because you are worth it!

SUBSCRIBE: iTunes | Stitcher | Spotify | Download | Duration: 48:57

Hey you wild women!

My guest today is Merel Kriegsman, CEO and Founder of Merel Kriegsman Media. Originally from Holland, she now lives in Saskatchewan with her husband and 3 beautiful young daughters. Merel has done it all from singing Soprano on stages across Europe, to cleaning toilets in Germany, to successfully launching her copywriting business.

Merel founded her business with the goal to help women across the globe ascend into self-funded wealth. Through copywriting and coaching, Merel helps her clients understand their worth and become the unapologetic money makers they were destined to be.

In This Episode, You Will Learn About:

Why Merel’s question to all her clients is: If you had 10 times the confidence, what would you do?
Learning to set work/life boundaries
How she increased her income after becoming the sole provider for her family
Why she believes in the importance of imparting life skills to her daughters
Why you need to just start and stop waiting for perfection
Taking the time to hone your skills and build relationships
Why you shouldn’t relinquish your power and chase non-existent problems
The need to consistently show up and commit
Creating copy that sells
Giving yourself the grace to iterate: It’s okay to make mistakes.
Understanding that messaging is fluid and learning to pivot
Knowing your value from the get-go and pricing accordingly
How Merel teaches her clients skills in pitching, negotiating and overcoming objections
Becoming the authority behind the money
Learning to utilize and leverage your network
Positioning yourself as the value
Overcoming blocks to earn what you deserve
The importance of creating clear plans and goals for your income
Why you should never compare yourself to competitors
Tips on how to increase your pricing
How to position yourself for high-end business; Understanding the needs of high-end clients
Maintaining momentum
Showcasing your personality and having a holistic approach to credibility