#33. How to Lean Into Your Superpower, and become the marketing genius that you are with Audria Richmond

Aug. 29

“When you master marketing, you will never be broke a day in your life.” Audria Richmond

Hey you WILD women!

My next guest is a marketing genius. Born to break ground, Audria Richmond is the Marketing and Launch Strategist you find when you know it’s time to scale your business model, automate your marketing and multiply your money. A visionary whose name will be spoken alongside the most celebrated innovators of her time, Audria has an imagination and a pulse on innovation that keeps her paces ahead of every industry. With her incomparable formula of business strategy, unquenchable creativity and tech-savviness, Audria is a force that is impossible to reckon with.

An entrepreneur at her core, her hunger for success has built several business ventures from photography to juicing. Each endeavor led Audria closer to the one piece of her profit puzzle that she was missing —marketing mastery. Once she found it, the world was never the same.

Since 2014, her consulting company has earned over $1.1Million in revenue without an expansive team, proving that profitability is always possible as long as a genius is behind the scenes. Now well known for her disruptive take on marketing, Audria has become sought after for her ability to strategically map and implement talked-about marketing campaigns that lead to explosive results.

With one of the most unmatched and intriguing brands ever seen, including her signature UnCloned Marketing Method™, Audria is always challenging every marketing rule ever written—and replacing them with her own. A breathing billboard for her trademark tagline, “Be the First to Do It First,” her body of work is a passionate manifesto to business owners everywhere to take the risks with their marketing that will lead to the rise in their profitability. Through her bestselling books, first-of-its-kind app, and consulting, Audria has helped thousands of entrepreneurs and companies to stake their claim in the market, moving from doing it like everybody else to completely UnCloned.

She was such an amazing, inspiring and fun guest!

In This Episode, You Will Learn About:

Being willing to challenge the norms and the rewards that come from doing
How Audria realized that marketing was her biggest challenge and how she overcame it
The importance of creating strong Standard Operating Procedures from the beginning
Hire slow, fire fast: Doing your due diligence to ensure you hire the right people
How having the wrong people on your team affects the energy of the whole company
Being UnCloned: Taking risks and challenging norms
Learning how to market your own uniqueness
How Audria discovered that her superpower was creativity
The mental side of marketing; Getting out of your head and into your pockets
Creating UnCloned: Realizing the need to stand out from the crowd
Overcoming preconceived and ingrained marketing templates
How Audria helps her clients uncover their purpose
Learning to lean into your superpowers
Why you need to experiment to discover your own superpower
The importance of diversifying your content intake
Being open to being fascinated
Allyship and the importance of empathy and understanding
Educating others about the struggle of POC in everyday life
Holding up and supporting fellow women
Launching the new book UnCloned Marketing and what it’s about
Making the time for yourself and others to maintain work/life balance