#56. Social Media Tips for Small Business Owners with Gabriella Layne

Feb 7

SUBSCRIBE: iTunes | Stitcher | Spotify | Download | Duration: 53:11

“Everyone is trying to reinvent the wheel and do something that’s never been done before. But if you are having fun with your content, it’s going to translate to your audience. And they’re going to feel that energy.”
- Gabriella Layne

Hey you wild women!

My next guest is a Public Relations Professional and Content Marketing Strategist who commits her life's work to bridging the diversity gap in the marketing & fashion industries.

During the early stages of her career in PR & Marketing, she realized that she had a knack for helping start-ups and family-owned businesses execute effective grass-roots promotional strategies. Often with little to no budget, she scrambled the few resources she was given to execute effective campaigns that successfully created word-of-mouth for the companies she worked with. When she realized that there was a gap in the market for adequate promotional services for Black and woman-owned businesses, she decided to tackle it myself — and Strut Communications + Strut to Success was born!

In This Episode, You Will Learn About:

Keeping up with the constantly changing social media marketing landscape
How Gabriella used “fake it ‘til you make it” to reach her goals
Overcoming clients that don’t value your service
Creating and leveraging community from your ideal clients
Why Gabriella stopped exchanging her time for money
Learning to create air tight contracts
Claiming your brand and finding your niche
Building habits and getting over procrastination
Why Gabriella started Strut Communications
Helping women of color build their businesses
Where the name Strut Communications came from
Why solopreneurs and small business owners find social media so difficult
Create a strategy that works for your brand, not just the algorithm
Putting fun and energy into content, while also being consistent
Showing up even if no one else does
The process of gathering feedback and tweaking your process
Creating a realistic and sustainable social media strategy
Utilizing your analytics to find out what works
How women in business can tap into their inherent skills to create content with more ease
Organic growth using engaging content versus viral growth

What it means to be a WILD woman:

“I feel like being a wild woman means making your own rules. It means doing things the way that you think is best for your situation... For me, being a wild woman is being receptive to learning and growing and evolving, but also understanding that I ultimately choose my path.” - Gabriella Layne

Public Shoutouts: