#89. The Power of Storytelling for Your Business with Janine Kurnoff and Lee Lazarus

Oct 11

Written By Renee Warren

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SUBSCRIBE: iTunes | Stitcher | Spotify | Dow nlo ad | Duration: 38:41

“We believe every good story needs a why, which gives your audience a reason to care.”
~ Janine Kurnoff

Hey you wild women!

My next guests are sister-preneurs and co-founders of The Presentation Company. Lee Lazarus and Janine Kurnoff have spent the past 20 years helping the world’s top brands—including Facebook, Nestle, Marriott, and McDonald’s—become more strategic, influential communicators through visual storytelling.

They’ve bottled up their award-winning training into a new book called Everyday Business Storytelling, which is an Amazon #1 best seller and has been featured in Harvard Business Review, Forbes, Fast Company, and Business Insider.

Join us in this episode to hear how you can mix data with storytelling to bring something new to the table and captivate your audience.

In this episode, you will learn about:

The inspiration behind the Presentation Company
Some of the best tips from Everyday Business Storytelling
The importance of storytelling in business
How to avoid some of the biggest mistakes people make when trying to present ideas
How to turn data insights into sales
Why your audience needs a “why” when you’re presenting a story
Why you need a mentor or a network in business
The importance of focusing on your mental health and self-care

What it means to be a WILD woman:

“Being grounded and feeling power in that grounding."
- Janine Kurnoff
“Showing up as your best self. Authenticity, speaking truth and not hiding behind anybody in order to be heard or seen."
- Lee Lazarus

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