#90. A Bitter Housewife’s Tale of Growing a Super Niche Business with Genevieve Brazelton

Oct 18

SUBSCRIBE: iTunes | Stitcher | Spotify | Do wn lo ad | Duration: 38:30

“I really wanted to make something approachable, fun and playful which is what I think drinks should be.”
~ Genevieve Brazelton

Hey you wild women!

My next guest is a Bitter Housewife, literally. Genevieve Brazelton is the co-founder and CMO of The Bitter Housewife, the bitters brand inspiring people to make their own choices – starting with what they drink. The Bitter Housewife crafts award-winning, all-natural cocktail bitters and ready-to-drink beverages with a focus on balanced bitter flavors that invite customers to explore something new and create their own combinations.

In 2018, The Bitter Housewife’s Cardamom Bitters received the sofi™ Award for Product of the Year from the Specialty Food Association. The Bitter Housewife’s sweet reputation has earned collaborations with brands like Knob Creek, Maker’s Mark, Aviation Gin, and Westward Whiskey.

Grab your own cocktail and join us in this episode to hear how Genevieve was able to turn a great idea she had while blogging into an award-winning product that she’s passionate about sharing with the world.

In this episode, you will learn about:

The inspiration behind the Bitter Housewife and how the business started
Why you should always listen to the customer
The difference between food products and food services
How the pandemic has affected the business
The customer discovery process
How many iterations each product goes through
Why the product has received pushback
What makes the Bitter Housewife different than other bitters
Why scaling big and fast doesn’t always make sense

What it means to be a WILD woman:

“Somebody who’s not afraid of rules or boundaries and who is confident in their choices and decisions even if they make people upset."
- Genevieve Brazelton

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