#93. Grow Your Influence Through Podcasting with Brandy Whalen
SUBSCRIBE: iTunes | Stitcher | Spotify | Download | Duration: 36:53
“Ultimately we want to connect with people and we want to connect with stories and podcasting is the vehicle to do that.” - Brandy Whalen
Hey you wild women!
My next guest is a shiny object chaser excited by new challenges and new opportunities.
Brandy Whalen, is the mother of three boys, who prides herself on raising emotionally intelligent young people. She is a firm believer in having a strong personal narrative, and her passion is creating and sharing compelling stories for companies of all shapes and sizes.
That’s what inspired her to create Kitcaster, a unique agency with a singular focus – podcasts. To Brandy, podcasts are a critical component of any PR campaign.
Listen in and join us to hear how you can use podcasts as a strategy to grow both your business as well as your influence.
In this episode, you will learn about:
What inspired Brandy to start her company Kitcaster
How to use podcasts as a platform to grow your business
How to pitch yourself to podcasts well
Creative follow-up emails you can send
Why podcasts are an important channel for growth
Why our own narratives can stop us from achieving our goals
Why going all in on podcasting was a lucrative business pivot
Why/how consumers want to connect with people
What it means to be a WILD woman:
"I think just by being women we're wild. For myself, it's managing a lot of different things and managing it thoughtfully. It's a wild world to be a woman and I think we're really amazing."
Resources:
