#110. How to Price Your Offer with Janene Liston

Written By Renee Warren

SUBSCRIBE: iTunes | Stitcher | Spotify | Download| Duration: 42:18

“Almost any decision you make in a business will have an impact on what you charge, and therefore, your ability to drive profit.” - Janene Liston


Hey you wild woman!

My next guest is a highly-trusted pricing consultant and business coach, working with small businesses, startups, and entrepreneurs across industries and the globe. She’s also a certified pricing professional who has been helping businesses improve pricing and profits for over 25 years. 

Her mission is to empower small businesses to be more sustainably profitable, helping them know the value of their offer, and more effectively implement their pricing, ensuring that they can confidently create, communicate, and charge for the value that they deliver. She’s the host of Live with The Pricing Lady, the podcast, she is a European public speaking champion, and a sought-after podcast and radio show guest. 

Watch out, her passion for pricing is contagious!

In this week's episode, How to Price Your Offer, we're talking about all things pricing and profitability. Things like:

  • When should a business start pricing?

  • What is pricing and what elements does it involve?

  • How do women approach pricing differently than men?

  • What are some of the biggest mistakes people make when they are pricing their offers?

  • Is it easier to increase your price or lower your price?

What it means to be a WILD woman:

“Having the courage to trust in yourself. I think I could live more freely and wildly if I had more trust in myself.”- Janene Liston

Resources:

 
 
 
Renee Warren
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