#111. Top Small Business Copywriting Tips with Christie Ellen

Mar 13

SUBSCRIBE: iTunes | Stitcher | Spotify | Download| Duration: 44:24

“You have milliseconds to grab the attention of your ideal customer and communicate your message. Don’t waste it with sloppy copy.” - Christie Ellen

Hey you wild woman!

My next guest is a copywriter and content strategist who founded her business, Christie Ellen Content Marketing, after completing breast cancer treatment in 2018. She realized after confronting a life-threatening illness head-on, just how important it was for her to live a life with passion while fulfilling her true purpose - starting and growing her own business.

Christie believes that copywriting is your most valuable skill as a business owner and she is on a mission to help small business owners everywhere improve their copy by teaching the foundations of how to implement strategic copy that converts.

She also just happens to be my content strategist and copywriter.

In this week's episode, Top Small Business Copywriting Tips, we're talking about all things copywriting for your business. Things like:

How business owners can improve their copy
Where people can go to find voice of customer data
The importance of keeping your messaging focused
Why you should write to your ‘one reader’
Why your writing doesn’t have to be ‘creative’ to be effective
The importance of writing benefit-driven copy
Why you should be testing your copy

Tune in with christie + Renée today!

What it means to be a WILD woman:

“A woman who doesn’t let her fear stop her from doing hard things. Having the courage to feel the fear and do the big scary thing anyway.”- Christie Ellen

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